Context & Challenge

The largest beauty company in Brazil greatly values their leaders. So much that they have biannual events to sharpen skills and vision for the future.

Big events come with the price of logistics – flights, hotel rooms, schedule – so it was time to have their own platform to take care of all of those details.

The challenge was to create an app that allowed thousands of collaborators to handle all aspects of their leadership
event experience.

Context & Challenge

The largest beauty company in Brazil greatly values their leaders. So much that they have biannual events to sharpen skills and vision for the future.

Big events come with the price of logistics – flights, hotel rooms, schedule – so it was time to have their own platform to take care of all of those details.

The challenge was to create an app that allowed thousands of collaborators to handle all aspects of their leadership
event experience.

Context & Challenge

The largest beauty company in Brazil greatly values their leaders. So much that they have biannual events to sharpen skills and vision for the future.

Big events come with the price of logistics – flights, hotel rooms, schedule – so it was time to have their own platform to take care of all of those details.

The challenge was to create an app that allowed thousands of collaborators to handle all aspects of their leadership
event experience.

Context & Challenge

The largest beauty company in Brazil greatly values their leaders. So much that they have biannual events to sharpen skills and vision for the future.

Big events come with the price of logistics – flights, hotel rooms, schedule – so it was time to have their own platform to take care of all of those details.

The challenge was to create an app that allowed thousands of collaborators to handle all aspects of their leadership
event experience.

Key problems

  1. Though the process is always the same, the scattered information represents waste of time to put together in an event.


  2. Usage of 2 to 3 web platforms to manage a single event leading to greater costs.


  3. No unified data from the event logistics to learn and improve.

Lean design

We gathered key people from the inside who lived the daily struggles of promoting such big events and led them through a few workshops and interviews, resulting in a quick but mighty process of discovery.

Key problems

  1. Though the process is always the same, the scattered information represents waste of time to put together in an event.


  2. Usage of 2 to 3 web platforms to manage a single event leading to greater costs.


  3. No unified data from the event logistics to learn and improve.

Lean design

We gathered key people from the inside who lived the daily struggles of promoting such big events and led them through a few workshops and interviews, resulting in a quick but mighty process of discovery.

Key problems

  1. Though the process is always the same, the scattered information represents waste of time to put together in an event.


  2. Usage of 2 to 3 web platforms to manage a single event leading to greater costs.


  3. No unified data from the event logistics to learn and improve.

Lean design

Gathering key people from the inside who lived the daily struggles of promoting such big events and leading them through a few workshops and interviews resulted in a quick but mighty process of discovery. From that it was possible to set the ways of the user journey.

Key problems

  1. Though the process is always the same, the scattered information represents waste of time to put together in an event.


  2. Usage of 2 to 3 web platforms to manage a single event leading to greater costs.


  3. No unified data from the event logistics to learn and improve.

Lean design

We gathered key people from the inside who lived the daily struggles of promoting such big events and led them through a few workshops and interviews, resulting in a quick but mighty process of discovery.

the outcome

The result was an exciting and fully integrated new platform with everything needed to the team to launch an event 3x faster than before. Not only that but the collaborator was now able to enjoy the event with every detail of the journey in his pocket.

The acceptance and great feedback of the app raised the bar for the organization of new events inside the company.

the outcome

The result was an exciting and fully integrated new platform with everything needed to the team to launch an event 3x faster than before. Not only that but the collaborator was now able to enjoy the event with every detail of the journey in his pocket.

The acceptance and great feedback of the app raised the bar for the organization of new events inside the company.

the outcome

The result was an exciting and fully integrated new platform with everything needed to the team to launch an event 3x faster than before. Not only that but the collaborator was now able to enjoy the event with every detail of the journey in his pocket.

The acceptance and great feedback of the app raised the bar for the organization of new events inside the company.

the outcome

The result was an exciting and fully integrated new platform with everything needed to the team to launch an event 3x faster than before. Not only that but the collaborator was now able to enjoy the event with every detail of the journey in his pocket.

The acceptance and great feedback
of the app raised the bar for the organization of new events inside
the company.

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portfolio 2024

daniel peticor

portfolio 2024

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