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capef
Roles
Design Manager
& Product Designer
Platforms
Responsive web
Timeline
7 months • 2022
Context & Challenge
Capef is the insurance company for the Banco do Nordeste collaborators, the most important bank in the northeast region of Brazil. Despite the great value of their products, they knew it was time to revamp the experience so they could communicate better with their clients and reach new ones with a more effective and contemporary approach.
So the challenge was set: redesign their website, make it responsive and set the tone for new products to come with more transparency, clear language and better usability.
Context & Challenge
Capef is the insurance company for the Banco do Nordeste collaborators, the most important bank in the northeast region of Brazil. Despite the great value of their products, they knew it was time to revamp the experience so they could communicate better with their clients and reach new ones with a more effective and contemporary approach.
So the challenge was set: redesign
their website, make it responsive and set the tone for new products to come with more transparency, clear language and better usability.
Context & Challenge
Capef is the insurance company for the Banco do Nordeste collaborators, the most important bank in the northeast region of Brazil. Despite the great value of their products, they knew it was time to revamp the experience so they could communicate better with their clients and reach new ones with a more effective and contemporary approach.
So the challenge was set: redesign their website, make it responsive and set the tone for new products to come with more transparency, clear language and better usability.
Context & Challenge
Capef is the insurance company for the Banco do Nordeste collaborators, the most important bank in the northeast region of Brazil. Despite the great value of their products, they knew it was time to revamp the experience so they could communicate better with their clients and reach new ones with a more effective and contemporary approach.
So the challenge was set: redesign their website, make it responsive and set the tone for new products to come with more transparency, clear language and better usability.
Main user pains
The website wasn't compelling to see, read and navigate through
Core pieces of information about plans and investments were difficult to find
There was no optimized responsive version of the website
Main user pains
The website wasn't compelling to see, read and navigate through
Core pieces of information about plans and investments were difficult to find
There was no optimized responsive version of the website
Main user pains
The website wasn't compelling to see, read and navigate through
Core pieces of information about plans and investments were difficult to find
There was no optimized responsive version of the website
Main user pains
The website wasn't compelling to see, read and navigate through
Core pieces of information about plans and investments were difficult to find
There was no optimized responsive version of the website
A new beginning
The brand new (and responsive) website now communicates the vision and products more clearly. Information has been simplified with more visual facilitation and shorter ways to get it. All this built on a no-code platform, empowering the client to easily manage and update content without hassle.
A new beginning
The brand new (and responsive) website now communicates the vision and products more clearly. Information has been simplified with more visual facilitation and shorter ways to get it. All this built on a no-code platform, empowering the client to easily manage and update content without hassle.
A new beginning
The brand new (and responsive) website now communicates the vision and products more clearly. Information has been simplified with more visual facilitation and shorter ways to get it. All this built on a no-code platform, empowering the client to easily manage and update content without hassle.
A new beginning
The brand new (and responsive) website now communicates the vision and products more clearly. Information has been simplified with more visual facilitation and shorter ways to get it. All this built on a no-code platform, empowering the client to easily manage and update content without hassle.
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