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madeiramadeira

Roles

Product Designer
& Project Manager

Platforms

iOS & Android

Timeline

6 months • 2019

back home

madeira madeira

Roles

Product Designer
& Project Manager

Platforms

iOS & Android

Timeline

6 months • 2019

back home

madeiramadeira

Roles

Product Designer
& Project Manager

Platforms

iOS & Android

Timeline

6 months • 2019

back home

madeiramadeira

Roles

Product Designer
& Project Manager

Platforms

iOS & Android

Timeline

6 months • 2019

Context & Challenge

MadeiraMadeira is a successful ecommerce startup focused on home and decor that has become a unicorn in 2021.

With the sales on the website constantly growing, they wanted to bring the same experience to a brand new mobile app.

The challenge was to design a native app, enhancing the experience of most essencial functionality to costumers and get data to better understand the right direction
for growth.

Context & Challenge

MadeiraMadeira is a successful ecommerce startup focused on home and decor that has become a unicorn
in 2021.

With the sales on the website constantly growing, they wanted to bring the same experience to a brand new mobile app.

The challenge was to design a native app, enhancing the experience of most essencial functionality to costumers and get data to better understand the right direction for growth.

Context & Challenge

MadeiraMadeira is a successful ecommerce startup focused on home and decor that has become a unicorn in 2021.

With the sales on the website constantly growing, they wanted to bring the same experience to a brand new mobile app.

The challenge was to design a native app, enhancing the experience of most essencial functionality to costumers and get data to better understand the right direction
for growth.

Context & Challenge

MadeiraMadeira is a successful ecommerce startup focused on home and decor that has become a unicorn in 2021.

With the sales on the website constantly growing, they wanted to bring the same experience to a brand new mobile app.

The challenge was to design a native app, enhancing the experience of most essencial functionality to costumers and get data to better understand the right direction for growth.

Fast pace, faster learning

With the goal to gain knowledge quickly about the web ecommerce and not much previous experience leading a project this big, the best approach found was turn the five levels of UX by Jesse James Garret into a Design Process, including in it the appropriate tools.

Fast pace, faster learning

With the goal to gain knowledge quickly about the web ecommerce and not much previous experience leading a project this big, the best approach found was turn the five levels of UX by Jesse James Garret into a Design Process, including in it the appropriate tools.

Fast pace, faster learning

With the goal to gain knowledge quickly about the web ecommerce and not much previous experience leading a project this big, the best approach found was turn the five levels of UX by Jesse James Garret into a Design Process, including in it the appropriate tools.

Fast pace, faster learning

With the goal to gain knowledge quickly about the web ecommerce and not much previous experience leading a project this big, the best approach found was turn the five levels of UX by Jesse James Garret into a Design Process, including in it the appropriate tools.

The deliver

The complete experience of choosing and buying from millions of products. What already felt seamless on responsible web was now native and live. After a couple months of iterations the ratings were already averaging 4,8 stars. A huge project and a huge win for the whole team.

The deliver

The complete experience of choosing and buying from millions of products. What already felt seamless on responsible web was now native and live. After a couple months of iterations the ratings were already averaging 4,8 stars. A huge project and a huge win for the whole team.

The deliver

The complete experience of choosing and buying from millions of products. What already felt seamless on responsible web was now native and live. After a couple months of iterations the ratings were already averaging 4,8 stars. A huge project and a huge win for the whole team.

The deliver

The complete experience of choosing and buying from millions of products. What already felt seamless on responsible web was now native and live. After a couple months of iterations the ratings were already averaging 4,8 stars. A huge project and a huge win for the whole team.

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daniel peticor

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daniel peticor

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